It's the beginning of an amazing moment for our industry."Ībout 41 million people globally now pay to stream music from the likes of Spotify, Deezer and Pandora. "My guess is that Apple will promote this like crazy and I think that will have a halo effect on the streaming business," he said. The CEO of Sony Music, Doug Morris, believes Apple's move will represent a "tipping point", accelerating an overall shift to streaming, reports Venture Beat. What impact will the service have on music streaming?
We hear you Taylor Swift and indie artists. Apple Music will pay artist for streaming, even during customer's free trial period. She added that the protest was not about her, but about new artists and bands that cannot afford to support themselves.Įddy Cue, Apple's senior vice president for internet software and services, announced the U-turn on Twitter: "Apple will always make sure that artists are paid. In a blog post entitled To Apple, Love Taylor, Swift said it was unfair to ask musicians to miss out on a quarter of a year's worth of plays on their songs. Pharrell Williams, Elton John and Drake are already confirmed to do guest DJ spots, says NME.Īpple has also secured exclusivity deals with other artists, including Dr Dre and Pharrell, limiting the amount of material that can be streamed on rival platforms.įollowing a very public spat, Swift persuaded Apple to back down on its plan to not pay artists any royalties during the three-month trial period. It has recruited former Radio 1 DJ Zane Lowe, US hip-hop DJ Ebro Darden, and Londoner Julie Adenuga as presenters. Apple Music will recommend songs for users based on their tastes, curated by the "world's leading music experts", rather than powered solely by computer algorithms.Ī Connect feature, which will allow musicians to share photos, music and other updates with fans, is another unique feature of the service, adding a social-networking element to the service.Īpple Music will also boast a 24/7 global radio station called Beats One, broadcast from three cities: LA, New York and London. "Apple has a few tricks up its sleeve to separate itself from the pack," says Tech Radar.
Unlike Spotify, Apple Music will not offer a free service supported by adverts. Apple will also offer family streaming, allowing up to six people to use the service for a monthly fee of £15. Here's everything you need to know about Apple Music:Ĭustomers can access the service free for the first three months, after which they will be charged £9.99. The service will be available to customers in more than 100 countries from 4pm BST and integrates on-demand music streaming, a 24 hour radio station and a new social network.
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